DIGITAL MARKETING BASICS | CONSULTANT ROUNDUP EP. 6

SMARK Certified Consultant and Digital Marketing Expert Leonitha Francis talks with Dr. Sakira Jackson about “Digital Marketing, and the difference between Digital Marketing and Social Media”. Leonitha Francis is the owner and managing director of The Social Agency.


Leonitha launched The Social Agency, LLC in 2015, a consulting firm for strategic and operational consulting, social media branding, advertising and tools to aid small businesses, nonprofit organizations and personalities.


She has utilized her communications and social media expertise to present and facilitate various workshops for religious and non-profit organizations for both high school and adult audiences. Leonitha has shared her talents with Girl Scouts of Greater NY; Northern Virginia Urban League Young Professionals Network; Pi Lambda Lambda Chapter of Omega Psi Phi Fraternity, Inc.; Brooke Charter Schools; Generation HOPE; A Bigger Picture; Justice for Juniors; Washington Area Women’s Foundation; Montgomery County Women’s Legislative Briefing and others.


SNACKABLE TIP: Curate content, not just consume content.


Biggest Takeway: “Review what social platform works for the customer you are trying to reach, don’t overwhelm yourself, and create a clear realistic ad [advertisement] budget for your company”


You can find Leonitha on Instagram @beingleah / @thesocialagencyllc


Leonitha Frncis will be teaching a 3 Day course, "Digital Marketing 101"




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