FEATURED WORKSHOPS

DECEMBER 2020

BRANDING

ON A BUDGET

This workshop is geared towards working with early-stage entrepreneurs, solopreneurs, giggers that want to establish their personal or company brand without breaking the bank.

MAIN OBJECTIVES OF THIS WORKSHOP:

  • Understanding your Target Audience 

  • Identifying how your brand fits their needs and wants 

  • How to identify the best tools to communicate to that audience 

  • Cost-effective creative tools and resources that can help build visual branding 

    • Website, Social Media, Photography, etc. 

  • How to apply your audience and personalities to Visual Branding + Messaging

MEET YOUR CONSULTANT

JOSH RZEPKA

WHY SMARK?

I WISH I had SMARK when I started out as a freelancer. Over the course of 12 years, I've perfected a toolkit of tactics to help get my name (and most importantly) my brand out to my audience completely funded on a musician's budget. It's possible! I'm thrilled to share everything I've learned to help those branding on a budget.

 

SMARK SMALL BIZ SALES

+ MARKETING STRATEGY

This workshop is geared at helping small to midsize businesses reimagine their brand, by identifying key marketing components and sales activities in their company,  that create a marketing strategy that works together in a complementary way and helps businesses make money, build customer loyalty and create a sustainable yearly business model.

MAIN OBJECTIVES OF THIS WORKSHOP:

  • Dream Big: Clarify your Vision 

  • Map your Buyer Persona and Messaging 

  • Understanding your Buyers Journey 

  • Define  Primary Sales Activities

  • Define  Primary Marketing Activities 

  • Create Complementary Activity Funnel + Strategy 

  • Set Attainable Sales & Marketing Revenue Goals

    • * Year over Year Plan  + Booklet [Bonus Step]

MEET YOUR CONSULTANT

AMBER PAYDEN

WHY SMARK?

Small businesses have had a disadvantage in the market when it comes to clear resources to help them grow. SMARK gives small business owners, options to get what they need to grow their business without having to pay the high expenses, that normally come with using a consultant or agency.

 

HOW TO HOST A

SUCCESSFUL VIRTUAL EVENT 

This workshop is designed to give small businesses the resources needed to host a successful virtual event. Your key takeaways from this workshop will include knowing how to create the perfect virtual environment, what gear you will need to make it happen, and best practices for setup and logistics.

MAIN OBJECTIVES OF THIS WORKSHOP:

  • Create the perfect virtual environment  

  • Discuss the best platforms for event types

  • Learn what gear you will need to make it work

  • Gain a better understanding of how to make a Run of Show that flows

  • Identify what content you will need to make your virtual production look professionally produced

MEET YOUR CONSULTANT

ERIN BILLINGS

WHY SMARK?

Because when started my small business I wish I would have had the resources that SMARK offers so readily available.

 

SMARK DIGITAL

MARKETING BASICS 

People are buying relations, stories, and magic, not just goods and services. Analytics are supposed to tell stories and fill in the blanks of a business' brand. Discover how to write your business' success story through a comprehensive understanding and application of digital marketing basics.

MAIN OBJECTIVES OF THIS WORKSHOP:

  • Content Marketing

  • Social Media Marketing

  • Email Marketing

  • Affiliate Marketing (Social Advertising) and Pay Per Click (PPC)

  • Understanding SEO/SEM (Search Engine Optimization/Search Engine Marketing)

  • Optimized Website Development & Design for Conversion

MEET YOUR CONSULTANT

LEONITHA FRANCIS

WHY SMARK?

It's an answered prayer. I wanted to acquiesce away from graphic and web design to focus more on the social media consulting and branding side of my business and this is the perfect opportunity to share my knowledge with a demographic whom I enjoy sharing with – entrepreneurs and business owners who are seeking to engage better through technology and understanding the workings.

 

SMALL BIZ

HR BASICS 

This workshop is geared to help small businesses become aware of HR issues, best practices, and how to manage them. You will walk away with a basic understanding of HR, how to use it and some of the HR problems you may face.

MAIN OBJECTIVES OF THIS WORKSHOP:

  • HR State + Fed Compliance Basics 

  • Organizational Structuring and Reporting [Learning to Delegate] 

  • Staffing: Vetting employees 

  • Onboarding Basics: Types of Workers 

  • Employee contract, non compete, NDA’s, subcontractor agreements

  • Benefits: W2 or 1099 

  • Terminations 

  • Legal Liabilities

MEET YOUR CONSULTANT

SHEREE PARAMORE

WHY SMARK?

Because It is a one stop shop for the small business owner.

 

INTERESTED IN BECOMING A SMARK CONSULTANT? 

Visit our consultant-specific website for more information:

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