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What is SMARK?

Company Overview.

SMARK is a global marketplace & resource hub for businesses to learn, connect, grow and sustain, within one platform. SMARK was established in 2019 to specifically help business owners get the education they need from all types of products, software tools, consultants, and business services. 


SMARK came from the term Smarketing which is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach. This can lead to annual revenue growth of up to 20%, according to a study in 2010.  But what we found is that sales and marketing can only be as successful as other key functions of the business being integrated together. In steps SMARK

The way we are doing business isn't working. Something needs to change.

Much of the market now is geared around niche / segmented approaches. You are finding companies and people that are confused, unsure of where to start, whom to trust, and how to sustain their business.  It’s not just about one course that gets you on course. It’s a multitude of information and ongoing tools that helps you achieve what you need to be an entrepreneur.


SMARK allows you the flexibility and freedom to start your journey with learning and end it with sustainability. 

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Supporting the people that
power small businesses.

SMARK is dedicated to supporting the people who power small and mid-size businesses by meeting their changing needs and simplifying their journey on one platform.


Our vision is to have informed business owners who’ve adopted a well-defined and clear approach to sustaining their businesses.

Our Founder

Amber Payden is a 3-time entrepreneur and currently the founder and CEO of SMARK. Amber has over 20 years of sales and marketing experience.


During her professional career, she has worked for and with brands such as James Hardie Building Products, AT&T, Home Depot, CDW, LG, and Apple. Amber has built multiple 6 & 7-figure brands and mentored, coached, and hosted workshops for small business owners all over the world.  

... learn more about our founder! 

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